Three Months In: Why Joining Aforza Was the Right Move

Introduction

Starting a new sales role usually comes with a long ramp up. Learning the product, understanding the market and finding your place in the organisation can take months.

For Shaun Mead, the first three months at Aforza have looked very different. After joining the sales team and coming from large enterprise environments, Shaun has already closed his first deal, worked directly with customers from week one and been immersed in how the business is run day to day.

We sat down with Shaun to reflect on his first quarter and understand what has stood out most so far.

The 3 reasons Shaun loves working at Aforza

You are close to the action from day one

One of the biggest differences Shaun noticed immediately was how close everyone is to the heart of the business. From his first week, he was working alongside senior leadership, listening to strategic decisions being made in real time and contributing to live customer conversations.

Rather than operating in silos, customer calls happen openly, ideas are shared freely and advice is always on hand. That proximity accelerates learning and creates a sense of ownership that is difficult to replicate in larger organisations where teams are often dispersed and roles tightly defined.

For Shaun, this environment fast tracked his onboarding and made the first three months both intense and incredibly rewarding.

Collaboration & speed are real, not slogans

At Aforza, collaboration is not a value written on a slide. It is how work gets done.

Shaun experienced this first hand while working on an early opportunity that required a tailored commercial approach. Instead of long approval cycles or rigid rules, the team came together, explored options and turned around a bespoke solution in a matter of hours.

That ability to move quickly, involve the right people and shape solutions around customer needs is a sharp contrast to large enterprise environments, where autonomy can be limited and creativity constrained.

The same speed applies beyond deals. In recent weeks, the team has rapidly reshaped its demand generation approach, tested new tools and aligned on fresh ways of targeting priority accounts, all within days rather than months.

Confidence in the product you take to market

For anyone in sales, belief in what you are selling matters. It was one of the main reasons Shaun was drawn to Aforza in the first place.

What has stood out since joining is not just the strength of the platform, but the role Ava, Aforza’s Vertical AI, plays across it. Ava works seamlessly across Retail Execution, Trade Promotion Management and Distributor Management, helping teams move from insight to action without switching tools or breaking workflows.

That end to end intelligence resonates strongly with customers. Early conversations have consistently reinforced that Aforza solves real, day to day challenges for consumer goods teams, with Ava adding a layer of intelligence that makes the platform feel genuinely differentiated rather than incremental.

For Shaun, that combination of a purpose built consumer goods platform and a Vertical AI that actually drives action has made his first months both easier and more energising.

Advice for anyone thinking about joining Aforza

Shaun is clear that Aforza is not for everyone, and that is exactly what makes it special.

If you enjoy pace, ownership and being close to customers, it is an exciting place to build your career. There is high visibility, high expectation and nowhere to hide, but that comes with real impact and a strong sense of shared momentum.

Unlike large enterprise environments where roles can feel narrow and detached from the bigger picture, Aforza offers the chance to shape outcomes, influence direction and feel genuinely invested in the company’s growth. Every win matters. Every meeting counts. And that shared energy creates a buzz that makes coming to work feel different.

If that sounds like the kind of environment you are looking for, take a look at the open roles on the Aforza careers page. We are hiring across sales, solution engineering, professional services and customer success.