The Vertical AI Opportunity
The past 20 years have seen huge shifts in enterprise software from on-premise to cloud, desktop to mobile, insights to AI, but how much has the user experience really changed? We are still searching for records, drilling down to get details and typing updates through the keyboard. Are we anymore more productive in our roles?
Vertical AI is set to change everything with touchless operations that drive extreme levels of productivity. In this episode we’re going to dive into the why & the what of Vertical AI and how it’s poised to change the software landscape forever.
Our Special Guest
Joining us for this episode is Brett Queener, a seasoned leader in enterprise software and rapidly scaling modern tech companies.
Brett’s career began at Siebel Systems, where he built a juggernaut of alliances & marketing organisations in the on-premise world. He then excelled at Salesforce.com for 12 years, leading Revenue Operations, overseeing Products, and managing several large acquired business units. As COO of SmartRecruiters, Brett navigated the challenges of growth, helping the company achieve unicorn status.
Brett is now a Managing Director at Bonfire Ventures. His full bio can be found here: www.bonfirevc.com/team/brett-queener
Episode Highlights
During this episode, we delve into several key topics, starting with Brett Queener’s extensive journey through leading enterprise software companies like Siebel Systems, Salesforce.com, and SmartRecruiters. We also explore the evolution of user experience in enterprise software over the past 20 years and how Vertical AI is set to revolutionize this landscape with touchless operations, breaking free from traditional keyboard dependencies.
The following topics are covered:
1. Introductions & Background
We kick off by talking about Brett’s enterprise software journey across the biggest names in On-Premise and Cloud. He really has seen it all.
2. Bound to the Keyboard
When it comes to the user experience, what’s really changed in the past 20 years? All the way back to Siebel in the late 90s, it’s still the same lists, views, applets and drilldowns that we see in cloud apps today. Navigation is still pretty slow and bound to the keyboard.
3. Touchless Operations
How does Vertical AI change this? Where’s the UX paradigm shift? We dive into touchless operations and how users break free of the keyboard.
4. Making it Happen
This sounds great in theory, but what does it actually take to do it? We discuss how vertical software platforms need to be metadata driven, API-first and LLM aware.
5. Reason to Believe
We discuss examples of where this is being done well today including Aforza’s Summer of Vertical AI where we showcase touchless operations through chat, voice, photos and video.
6. Looking Forward
Where’s the future going and who wins? What should business look for in a Vertical AI partner and why is Aforza in such a strong position: industry focused, metadata driven, persona driven and the power of. the Studio marketplace.
The Vertical AI opportunity is real and transformative. For the first time in 20 years, we are witnessing a paradigm shift in how users interact with enterprise software. The winners will be those who deeply understand industry specifics, user personas, processes, data, and pain points. It’s time to redefine the rule book and achieve game-changing productivity levels.
Stay tuned to the series to explore how Vertical AI is set to change everything, making software more intuitive, efficient, and productive than ever before.



