by Andrew Keleher | Aug 11, 2026 | Blog Post
Reflections from Mexico City I have been in Mexico City this month, meeting customers, team members and future candidates during a trip across the region. Every time I come here I am reminded that Latin America is one of the most demanding commercial environments in...
by Andrew Keleher | Apr 30, 2026 | Blog Post
An Aforza point of view on McKinsey’s “Freshening up: A new winning formula for home and hygiene players” For most of the past five years, home and hygiene brands have grown the easy way. Inflation lifted prices, prices lifted revenue, and revenue...
by Andrew Keleher | Apr 28, 2026 | Blog Post
An Aforza POV on BCG’s “How AI agents are transforming Consumer Goods” BCG’s recent piece on agentic AI in consumer goods landed a number worth sitting with: only 10% of consumer goods and retail companies have successfully integrated AI agents...
by Andrew Keleher | Apr 27, 2026 | Blog Post
An Aforza point of view on Bain’s RGM Reset: Capabilities for a Competitive Edge The 5% who get it right share one thing in common Bain’s recent piece on revenue growth management lands on a sobering statistic: only 5% of CPG companies are getting RGM...
by Andrew Keleher | Apr 24, 2026 | Blog Post
There is a reason CPG field reps know the WiFi password at every McDonald’s on their route. Their mobile CRM cannot keep up with where they actually work, so they finish the day in a car park, syncing what should have synced hours ago. That workaround has a name...
