Why Aforza?

Aforza will improve the lives of every consumer in the world by helping CG companies to transform their product distribution and customer engagement processes on every channel.

Our Vision At Aforza

Aforza is a leading provider of Consumer Goods specific cloud and mobile software. Aforza possesses deep industry expertise that enables Consumer Goods organizations to digitally transform while delivering a data model combined with industry-specific processes that supports every channel, offline and online.

Our aim is to improve the lives of every consumer in the world by helping CG companies to transform their product distribution and customer engagement processes on every channel. We do this through the introduction of intelligent consumer-grade business applications but also through our company culture. Our values help us pave the way for our customers to excel and grow.

Our Values

innovative-growth
Growth
Grow your company with our modern technologies and scalable cloud platforms. We provide 3 releases full of product innovation to you automatically every year.
Customer-Success-Value
Customer Success
Our business is about making all of our customers successful. We don’t rest until you are up and running with our products and completely satisfied with the solution.
Trust-Value-1hand
Trust
We operate on 100% transparency and trust. Whether it’s your data or your business-critical systems we give you full visibility and control.
Human-Value
Human
Helping companies give back to the community and becoming more sustainable is embedded directly within our products.

Meet the Team Behind Aforza

The Aforza team consists of Salesforce veterans, seasoned Consumer Goods experts and leaders in the field of technology. Together they have founded, managed and grown a number of highly successful technology companies. Our mission is to help every Consumer Goods company to perform the right actions, in the right outlets, at the right time, executed flawlessly.

Our Leadership Team

Dominic Dinardo
CEO & Co-Founder
Dominic Dinardo
CEO & Co-Founder
Renowned veteran of the Salesforce ecosystem with decades of experience successfully leading cloud software organisations.
Nick Eales
Chief Product Officer & Co-Founder
Nick Eales
Chief Product Officer & Co-Founder
Seasoned product expert with a proven track record of designing and building world class digital and mobile applications.
Ed Butterworth
Chief Commercial Officer & Co-Founder
Ed Butterworth
Chief Commercial Officer & Co-Founder
Inspirational commercial leader with over 20 years experience pioneering new technology, innovation, and business value.

Our Board

Brett Queener
Board Member & Partner, Bonfire Ventures
Brett Queener
Board Member & Partner, Bonfire Ventures
Investor & advisor in seed-stage software companies at Bonfire Ventures with a track record that includes Executive tenures at Salesforce & Siebel.
Thomas Rubens
Board Member & Partner, DN Capital
Thomas Rubens
Board Member & Partner, DN Capital
Investor & advisor at DN Capital with a sector focus including marketplaces, ecommerce and software.
Mark Daher
Board Observer, CEO, Daher Foods & MD, Daher Capital
Mark Daher
Board Observer, CEO, Daher Foods & MD, Daher Capital
Industry Advisor operating one of the largest direct distribution networks in the Middle East & producer of the hugely popular Master brand in Lebanon.
Micah Smurthwaite
Board Observer & Partner, Next47
Micah Smurthwaite
Board Observer & Partner, Next47
Investor & advisor at Next47 with a focus on sourcing and supporting investments in enterprise software, infrastructure, cybersecurity, and frontier technology companies.
Neeracha Taychakhoonavudh
Board Observer & EVP Global Customer Success & Strategy, Salesforce
Neeracha Taychakhoonavudh
Board Observer & EVP Global Customer Success & Strategy, Salesforce
Experienced Executive representing Salesforce Ventures focused on driving partner solutions that amplify Salesforce's Industry Cloud success.
Gonzalo Esposto
Industry Advisor & Former CIO Unilever
Gonzalo Esposto
Industry Advisor & Former CIO Unilever
Seasoned Industry Advisor with over 30 years highly relevant CPG experience as the former CIO of Unilever in the Americas.

Our Investors

Aforza is Proud to be Trusted by the Most Innovative Organisations

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