Aforza’s Top 10 Videos of 2025
In 2025, one thing became clear: Consumer Goods teams are no longer interested in abstract conversations about AI. They want to see real outcomes, real workflows and real people solving real commercial problems.
The Aforza Top 10 Videos of 2025, with over 220,000 views combined, tell that story clearly. From realtime next best action and claims automation to field productivity and Commercial Excellence leadership, these videos highlight what resonates most with the industry today. Practical use cases. Measurable impact. Vertical AI applied where it matters most.
This collection reflects a shift in how organisations evaluate technology. The most watched content is not about features. It is about execution, consistency and profitability across every route to market. It shows how Ava, Aforza’s Vertical AI, is being understood not as a concept but as a commercial advantage that supports teams in making faster, smarter decisions every day.
In this blog, we break down the Top 10 Aforza videos of 2025 and explore what their popularity tells us about where Commercial Excellence is heading next.
1. Kobe’s First Day: A Real Ava Story
This story follows Kobe, a new sales rep, as Ava acts as his realtime mentor throughout his first days in the field. By guiding decisions in every store visit, Ava builds confidence, accelerates learning and shows how Vertical AI supports people in doing their best work.
2. Dominic Dinardo Present’s Ava Claims Processing at POI Amsterdam
Here we see Aforza CEO Dominic Dinardo live on stage at POI Amsterdam demonstrating how Ava automates the heavy lifting behind trade claims, deductions and settlements. Ava matches claims to promotions, generates ERP ready settlements and removes manual effort, delivering faster processing, lower costs and greater accuracy at scale.
🎬 Dominic Dinardo Present’s Ava Claims Processing at POI Amsterdam
3. Don’t Be Like Bob
This video tells the cautionary tale of Bob, a CIO whose legacy technology choices lead to poor adoption, rising costs and frustrated teams. The contrast with Ava highlights the value of real use cases, fast pilots and decisions validated by users from day one.
4. Aforza Ava Promotion Claims Processing Showcase
This showcase demonstrates Ava operating as a digital workforce for promotion claims processing. Ava automates validation, reconciliation and settlement across high claim volumes, reducing manual work, improving accuracy and enabling faster, more consistent resolution.
5. Aforza ACE Awards
This video, and full playlist below, celebrates the winners of the Aforza Commercial Excellence Awards across leadership, innovation and transformation categories. It recognises individuals and teams delivering measurable impact through better execution, Vertical AI adoption and scalable Commercial Excellence practices.
6. Norman vs Kobe: The Power of Realtime Next Best Action
This short film contrasts two sales experiences to show the impact of realtime intelligence. Ava turns a single shelf photo into instant next best actions, enabling issues to be fixed in the moment rather than days later when the opportunity has passed.
7. Ava Promotion Agent Launch
This launch video introduces Ava Promotion Agent and its role in transforming Trade Promotion Management. Powered by Vertical AI, it automates workflows, supports smarter decisions and helps teams drive higher revenue, efficiency and measurable return on investment.
8. Ava Launch Webinar
This session introduces Ava as Aforza’s Vertical AI built specifically for the Consumer Goods industry. It explains how embedding intelligence directly into daily workflows improves productivity, decision making and execution across Commercial Excellence teams.
9. Ava Actually
This playful holiday story highlights why Consumer Goods teams are moving beyond legacy vendors. Ava delivers instant value through ready to use Vertical AI use cases, predictable costs and proven return on investment from day one.
10. Our Summer at Aforza: More than an Internship
This video shares how Aforza interns gain hands on experience through customer meetings, demos and live projects. It shows how responsibility, learning and real impact make the internship programme more than just work experience.
What This Means for 2026
The Aforza Top 10 Videos of 2025 make one thing clear: Vertical AI & Commercial Excellence has moved beyond experimentation. The most watched content is not about ideas or features. It is about execution, productivity and real world impact. Realtime next best action, automated claims, and practical support for field and commercial teams are what matter most to organisations operating under constant margin and complexity pressure.
This momentum sets the tone for 2026. Vertical AI will increasingly shift from supporting decisions to driving action directly within everyday workflows. Teams will expect intelligence to be instant, contextual and embedded in how work actually gets done across every route to market. The organisations that move fastest will be those that learn from proven use cases and apply them consistently at scale.
If you are exploring how to apply these lessons in your own organisation, the Ava Library is the best place to start. It brings together real examples, practical guidance and proven use cases from across Consumer Goods, helping teams move from interest to impact with confidence as they prepare for what 2026 will demand.
Kickstart 2026 with the Ava Library
See how leading Consumer Products organisations are preparing for 2026 with Ava, Aforza’s Vertical AI. Access real world use cases that show how AI embedded into execution and planning delivers faster decisions, stronger execution and better outcomes.