Aforza’s Extensible Enterprise Platform

Aforza is built on Google Cloud and Salesforce, offering a truly omnichannel and connected end-to-end solution. By unifying trade promotion, route-to-market, and execution capabilities, it eliminates silos and drives seamless collaboration across teams.

With a deep focus on industry requirements, Aforza includes a robust business process library and best practice templates. These tools accelerate deployment and help you adopt proven strategies to maximise efficiency and drive growth.

Aforza’s flexible data model, scalable integrations and extensible platform enable you to adapt the solution to your specific needs, including local market requirements. This adaptability ensures that CPG companies remain responsive to evolving customer expectations.

Align the app’s design with your brand identity to ensure a cohesive user experience. This enables organisations to build interfaces that resonate with their users and reinforce their corporate image.

Customise layouts to prioritise the most relevant data and workflows for your users. By tailoring layouts, teams can focus on key performance indicators and streamline their day-to-day activities.

Lightning Web Components (LWC) are a user interface framework that developers can use to create customised pages and functions on the Aforza platform. LWCs use a standardized JavaScript framework, HTML and CSS, without the need for a third-party framework.

Streamline decision-making with context-aware action buttons for faster execution. Create custom actions that allow users to call out to external applications and services directly from the UI, enabling seamless integration.

Organise navigation effectively to provide intuitive access to critical features. Custom tabs also allow the display of external systems within the application, ensuring that all essential data is accessible in one place.

Build bespoke mobile interfaces with this drag-and-drop designer. This designer enables Aforza mobile applications to be fully tailored and customised to meet the unique needs of field teams.

Optimise mobile navigation to enhance efficiency and ease of use. These controls allow customised widgets, such as tailored reports, KPIs, and action buttons, to be displayed within the mobile application.

Create custom mobile actions that enable fast, informed decision-making by empowering users with actionable insights. Field teams can act decisively based on real-time information presented in context.

Ensure step-by-step guided assistance for executing complex field processes. This ensures that tasks are completed accurately and efficiently, even by new team members.

Create custom filters that ensure uninterrupted productivity by enabling offline capabilities for critical tasks. Data is filtered before being sent to the mobile device, ensuring only essential information is available for offlin

Access & customise pre-built workflows designed specifically for the consumer goods industry. These workflows help organisations adopt industry standards quickly and effectively.

Create end-to-end workflows that simplify complex processes. Automate recurring tasks to ensure seamless operations. By visualising workflows, teams can identify bottlenecks and optimise processes.

Enforce data accuracy and compliance with configurable rules. This ensures that all entered data adheres to organisational standards.

Streamline decision-making with structured approval workflows. These processes enhance collaboration and accountability within teams.

Manage exceptions effectively by automatically routing tasks to the appropriate resources. This ensures that issues are resolved promptly.

Maintain compliance by tracking and validating changes systematically. These rules provide a clear record of modifications for accountability.

Automatically assign tasks to the right individuals or teams based on predefined criteria. This reduces delays and improves resource allocation.

Schedule recurring actions to ensure timely execution. This helps organisations stay on track with regular tasks.

Execute advanced business logic with custom triggers for specific events. These triggers enable automation of complex workflows.

Provide actionable prompts to guide users through tasks and decision-making. These prompts improve accuracy and efficiency in operations.

Develop tailored AI agents that address specific business challenges. These agents can automate routine tasks and provide predictive insights.

Upload custom files and content to provide Ava agents with a tailored knowledge base. This ensures Ava delivers highly relevant and accurate responses based on your proprietary data.

Leverage your own models with Aforza AI. This capability allows organisations to integrate proprietary AI for highly customised solutions.

Automate responses to insights generated by AI for improved efficiency. This reduces manual intervention and accelerates processes.

Generate reports that highlight key metrics and business performance. These reports provide stakeholders with valuable insights for decision-making.

Visualise data with tailored dashboards for better decision-making. Dashboards present complex data in an easy-to-understand format.

Enhance reporting with visually appealing charts and graphs. These visuals make it easier to identify trends and patterns.

Combine data from multiple sources to uncover deeper insights. This provides a comprehensive view of organisational performance.

Automate the delivery of reports to stakeholders at regular intervals. This ensures timely dissemination of critical inform

Enable advanced customer segmentation based on behavioural, demographic or geographic data. This ensures personalised interactions that drive loyalty and revenue.

Implement dynamic pricing strategies that adapt to market conditions and customer preferences. This allows you to optimise profitability while maintaining competitiveness.

Automate and optimise promotions to ensure they resonate with your target audience. This service helps maximise promotional ROI by targeting the right customers at the right time.

Deliver Vertical AI-powered product recommendations to enhance customer experiences. This boosts upselling and cross-selling opportunities with relevant suggestions.

Explore the Aforza Studio Marketplace, where our ecosystem of partners enhance the impact of photo automation across your business. You can access the Aforza Studio Marketplace here.

Automate and standardise workflows for content creation, review and approval. This reduces time-to-market and improves overall consistency.

Secure your digital assets by applying unique watermarks. This protects intellectual property and ensures brand integrity across all channels.

Leverage intelligent recognition to identify own product availability and competitor activity. This enables proactive strategies to maintain a competitive edge.

Visualise and edit the data model of your organisation with a simple graphical interface. This tool provides an intuitive way to manage data structures and make modifications efficiently.

Capture unique business data with tailored objects. These objects enable organisations to store and manage information specific to their needs.

Define fields to store specific data points relevant to your operations. This ensures that all critical information is captured accurately

Manage large datasets efficiently for scalability. These objects allow organisations to handle high volumes of data without performance issues.

Integrate third-party data seamlessly for a unified view. This ensures that external data sources are accessible within the platform.

Enable secure and efficient integration with external applications. This ensures real-time data sharing between systems.

Support legacy integrations while maintaining modern compatibility. This allows organisations to leverage existing infrastructure.

Process large volumes of data efficiently for improved performance. This capability is ideal for handling mass data updates.

Handle real-time data processing to trigger immediate actions. This ensures responsiveness to changing conditions.

Customise integrations to align with unique workflow requirements. These callouts enable tailored data exchanges with third-party systems.