by Andrew Keleher | Nov 25, 2025 | Blog Post
Kobe’s First Day: A Real Ava Story Kobe’s first day as a consumer goods sales rep doesn’t go as planned: until he meets Ava, his mentor and coach in his pocket. With Ava guiding him through every store visit, Kobe learns, grows and finds his confidence. My First...
by Andrew Keleher | Sep 18, 2025 | Blog Post
Why Most Sales Teams Follow a Performance Curve Every sales manager knows that no two team members perform at the same level. In most teams, performance follows what is known as the Performance Distribution Curve. A few star performers consistently exceed...
by Andrew Keleher | Aug 26, 2025 | Blog Post
Introduction Artificial intelligence has surged to the top of enterprise agendas, driven by the rapid rise of generative AI. The promise is tantalising: higher productivity, smarter decision-making and accelerated growth. Yet, for most companies, the results have been...
by Andrew Keleher | Mar 26, 2025 | Blog Post
It’s Time for the Next Generation of Claims Processing Claims Processing is one of the most manually intensive, error-prone and costly functions in the consumer goods industry. For decades, companies have relied on outsourced BPOs to review, validate, and settle...
by Andrew Keleher | Jan 22, 2025 | Blog Post
Unlocking the Full Potential of CLM with Ava In the Consumer Goods industry, contracts underpin every aspect of operations, from supply chain management to promotional planning and compliance. Cohesive Contract Lifecycle Management (CLM) can drive efficiency, improve...
