by Ursula Brady | Apr 11, 2022 | Blog Post
What is a B Corp? Before delving into the details of the pop-up itself, it’s important to be aware of what exactly it is that makes B Corp a valuable presence in the sustainable space. B Corp is a certification from B Lab, a nonprofit network focused on...
by Ursula Brady | Apr 8, 2022 | Blog Post
“I’ve always liked helping people and, as this is a crucial time in the transformation of digital experiences, what better place to leave my mark?” Cosmina Gherge UI/UX Manager “I look forward to championing everyone and anyone into the tech sector,...
by Ursula Brady | Mar 18, 2022 | Blog Post
Why Aforza for FMCG Brokers? As a Fast Moving Consumer Goods (FMCG) broker, you know that driving retail execution for your customer brands, across all of their retail channels, is no simple task. Even the most-well established broker teams find supporting numerous...
by Ursula Brady | Mar 3, 2022 | Blog Post
“Joint business planning is a way to establish trust, which involves honesty and integrity. We can’t be successful without our suppliers.” Charles Redfield Executive Vice President and Chief Merchandising Officer, Sam’s Club (Walmart) Tectonic Shifts in...
by Ursula Brady | Feb 1, 2022 | Blog Post
The Value of Digital Asset Management Consumer Products companies are literally swimming in digital images and assets. They are everywhere. Uncontrolled content execution impacts your bottom line through missed sales opportunities, unclear brand positioning and...
by Ursula Brady | Jan 5, 2022 | Blog Post
Understanding Promotion Performance The annual sales revenue of Consumer Goods (CG) companies globally is well over one trillion US dollars. And according to a report by McKinsey, these companies are spending over 20% of their sales revenue on their trade promotion....
