Customer success is a core value at Aforza, and we are proud to be trusted by companies around the world; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.
Our suite of industry cloud & mobile applications are built specifically to address the needs of the Consumer Goods (CG) industry and we are working with customers such as Distell, BrewDog, Mountain Source, Moersleutel and High Point Drinks (and more) to grow confidently and protect margins in uncertain times.
With £1.37 billion spent on Valentine’s Day in 2022 in the UK alone, the 14th of February is a significant day in the Consumer Goods Calendar. Without a box of chocolates to hand, what better way to mark the occasion than bringing together some of our relationships that have gone from strength to strength over the past year and celebrating some new ones.
So, we want to take the opportunity this Valentines Day to share these customer stories and let a few industry heroes know just how much they mean to us:
Distell (Now Heineken Beverages)
With Aforza, Distell, (South Africa and Africa’s leading producer and marketer of wines, spirits, ciders and other ready-to-drink beverages, sold across the world) is taking a customer-centric approach to their Digital Transformation to create a step change in revenue growth and build market share in the post-covid world.
With their diverse portfolio of brands with rich provenance and authenticity, they employ approximately 4,400 people and have an annual turnover of $1.8 billion. Building on their initial investments in E-commerce and Customer Service, they are now transforming their Sales Teams with modern digital capabilities across Retail Execution, Trade Promotions Management and Marketing Campaigns. This will continue their journey of innovation, quality and business flexibility in 2022.
BrewDog
Exceptional quality at the heart of their business, BrewDog has reinvented the global craft brewery scene. In only 15 years, they have seen exponential market growth as they seek to make everyone as passionate about beer as they are.
With 115 bars and a new flagship store opening in Las Vegas, BrewDog shows no sign of slowing down and their new partnership with Aforza will facilitate this continued international growth.
“It really helps that as two businesses, our principles and values are closely aligned. Both young businesses and both challenger brands who have a significant amount of industry expertise.” – Jerry Sheddon, On-Trade Sales Director – BrewDog
Mountain Source
Going live in under 2 weeks, the Aforza solution has been game-changing for the Mountain Source sales team, providing both a powerful platform to manage the business and state-of-the-art apps to make the individual sales members more effective.
Rooted in all things outdoors, Mountain Source is the leading mountaineering, running, rafting, biking and snow-sports sales agency based in the Rocky Mountains – serving retailers in Colorado, Utah, Wyoming and New Mexico. They are fully committed to the brands they support, keeping them in front of retailers with the information and intelligence they need to positively affect the sale of more products.
Moersleutel
Moersleutel is a fast-growing craft brewery based in the Netherlands. Founded in 2016 by four brothers, they brew big, bold and flavorful beers made with the finest ingredients. With aggressive growth plans, Moersleutel needed to be able to scale their commercial operations by:
- Connecting HQ planning to field execution
- Driving sales team productivity
- Understanding what’s working in real-time
The fact that Aforza supports every channel, with a consistent pricing and promotion engine, is a significant differentiator for Moersleutel.