AFORZA DECISION AUTOMATION

Claims Validation

Ava matches each claim to the agreement, the evidence and your rules, approves what’s valid and flags what isn’t, so teams settle faster, pay only what’s owed and spend their time on the exceptions that really need them.

What is Claims Validation?

Claims validation is the process of checking that a claim for payment is accurate, supported and due before it’s paid. In consumer goods, that might be a retailer or distributor claiming for a promotion, a listing fee or a display. Traditionally, teams check claims by hand, matching invoices to agreements and chasing proof of execution, which is slow, inconsistent and means most claims are only ever sampled.

Aforza automates that work. AI reads each claim and its supporting documents, matches it to the promotion or agreement it relates to, checks the evidence from the field and applies your validation rules. The diagram below shows how a claim moves from submission to a clear decision: approve, part-approve or review, with the reason for every outcome recorded.

Claim inThree checks, in parallelAva decidesClaim #4821Promotion claimAMOUNT CLAIMED12,400SUPPORTING DOCUMENTSInvoice3 photosSell-outDeduction #7730Short-paid invoiceAMOUNT CLAIMED8,900SUPPORTING DOCUMENTSRemittanceAuditClaim #5103Display claimAMOUNT CLAIMED4,200SUPPORTING DOCUMENTSInvoiceAgreementPromotion, contract or fundSummer Promo P-118PassFund F-22 matchedPassNo matching agreementFailEvidencePhotos, audits, sell-out3 photos, sell-out OKPass6 of 8 stores provenPartialNo proof of displayFailRulesAmounts, dates, tolerancesWithin 2% tolerancePassDates in claim windowPassOutside claim windowFlagAvaAI engineApproveApproved by Ava and paid automatically12,400 approvedAll three checks passedPart-approveAva approves the proven amount6,675 of 8,900 approvedOnly proven stores paidReviewAva routes it to an analyst with the reasonSent to an analystNo agreement, outside windowClaim inThree checks, in parallelAva decidesClaim #4821Promotion claimAMOUNT CLAIMED12,400SUPPORTING DOCUMENTSInvoice3 photosSell-outDeduction #7730Short-paid invoiceAMOUNT CLAIMED8,900SUPPORTING DOCUMENTSRemittanceAuditClaim #5103Display claimAMOUNT CLAIMED4,200SUPPORTING DOCUMENTSInvoiceAgreementPromotion, contract or fundSummer Promo P-118PassFund F-22 matchedPassNo matching agreementFailEvidencePhotos, audits, sell-out3 photos, sell-out OKPass6 of 8 stores provenPartialNo proof of displayFailRulesAmounts, dates, tolerancesWithin 2% tolerancePassDates in claim windowPassOutside claim windowFlagAvaAI engineApproveApproved by Ava and paid automatically12,400 approvedAll three checks passedPart-approveAva approves the proven amount6,675 of 8,900 approvedOnly proven stores paidReviewAva routes it to an analyst with the reasonSent to an analystNo agreement, outside window

Diagram: Every claim checked, every decision explained

Built to validate every type of claim, at scale

Most claims processes rely on people checking a fraction of claims by hand, which means leakage slips through and valid claims wait too long. Aforza is designed the other way round. Every claim is checked automatically against the same rules, and people focus only on the exceptions that need their judgement.

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Automatic Matching

Each claim is matched to the agreement, promotion or fund it relates to, without manual searching.

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Evidence-Backed Decisions

Field photos, audits and proof of performance are checked as part of every validation.

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Consistent Rules

The same validation rules and tolerances are applied to every claim, every time.

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Explainable Outcomes

Every approval, part-approval or exception comes with a clear reason teams can share with the customer.

Inside Aforza Claims Validation

Every claim is a question: did the customer do what was agreed, and is the amount right? Answering it by hand means digging through agreements, invoices and photos, one claim at a time. Aforza Claims Validation answers it automatically and shows its working.

See how claims arrive in one queue with an AI status, how each claim is checked against agreement, evidence and rules side by side, how exceptions are flagged with a clear reason, and how finance and commercial teams track the results.

Ava Claims Triage

Claims queue with AI validation status

All incoming claims land in one queue, each with an AI validation status, value, customer and age.

Teams can see at a glance which claims are ready to approve, which have been part-approved and which need review, so the work is prioritised before anyone opens a claim.

Claim, agreement and evidence side by side

Opening a claim shows the claimed amount, the matched agreement or promotion, and the supporting evidence together on one screen.

The AI’s verdict sits alongside, with each check marked as passed or failed, so reviewers can confirm a decision in seconds instead of searching across systems.

Claims Evidence Screen
Ava Claims Explanation

Exceptions flagged with clear reasons

Claims that don’t pass are flagged with the specific reason, such as an amount above the agreed rate, dates outside the promotion period or missing proof of execution.

Reviewers can approve, part-approve or reject with the reason recorded, and respond to the customer with the evidence that supports the decision.

Claims performance dashboard

Finance and commercial teams see claims validated, values approved and adjusted, time to settle and exceptions by type, customer and region.

Trends show which customers or promotions generate the most exceptions, helping teams fix the root cause and agree clearer terms next time.

Claims Performance Dashboard

Faster, fairer claims in every industry

Wherever one party claims payment from another for something they say was done, the same questions apply: was it agreed, did it happen and is the amount right? Aforza Claims Validation answers them consistently, at scale.

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Consumer Goods

Retailer and distributor claims for promotions, displays and listing fees are matched to agreements and proof of execution.

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Insurance

Claims are checked against policy terms, field evidence and assessment results, so straightforward claims settle faster.

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Consumer electronics & appliances

Warranty and service claims are validated against product, purchase and repair evidence.

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Technology & channel partners

Partner incentive, rebate and co-marketing claims are checked against programme rules and proof of activity.

Claims Manager in Office

Frequently Asked Questions (FAQs)

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What is claims validation at scale?

Claims validation is the process of checking that a claim for payment is accurate, supported by evidence and due under the agreed terms before it’s paid. It applies wherever one party claims from another, from retailer promotion claims and insurance claims to warranty, rebate and partner incentive claims.

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How does AI validate a claim?

Aforza reads the claim and its supporting documents, matches it to the relevant agreement or promotion, checks the field evidence and applies your validation rules. Each claim gets an outcome of approve, part-approve or review, with the reason recorded.

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Can we set our own validation rules?

Yes. Business teams configure rules for amounts, dates, eligibility, evidence requirements and tolerances, so validation reflects your own policies and customer agreements.

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Does claims validation replace the claims team?

No. It handles the routine checking so the team can focus on the exceptions, customer conversations and decisions that need judgement. People stay in control of every final decision.

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What happens when a claim is disputed?

Rejected or part-approved claims can move straight into Aforza Dispute Management, with the claim, agreement and evidence already gathered, so disputes are resolved on facts.

Take a Tour of Aforza Claims Validation

Step into a claims analyst’s day and see how AI does the checking. Review a queue of validated claims, open one to see the agreement and evidence side by side, act on the flagged exceptions and watch the results update on the dashboard.