Blog
Your go-to source for the latest industry trends, thought leadership & insights
What is Aforza Data 360 for Consumer Goods?
Aforza Data 360 is the consumer goods semantic layer built on Salesforce Data 360. Unify retailer POS, NielsenIQ, Circana, SPINS and field execution data.
Reflections from Mexico City: Five Reasons Aforza Is Growing So Fast in Latin America
Aforza’s CMO on why the business is growing fast in Latin America: connected planning to execution, modern and traditional trade, offline mobile, Ava, and a Mexico City hub.
Aforza MCP: How to Connect Claude to Your Aforza Data
What is the Aforza MCP? A Model Context Protocol connection that lets Claude read and act on your Aforza accounts, visits and promotions.
One Plan, Not Five: Getting CPG Product Launches Right
Most CPG product launches fail because five teams work from five plans. See how one connected launch plan fixes distribution and trade spend before go-live.
Happy 4th of July from Aforza
Out of stocks on the biggest holiday in 250 years? See how Ava Audits gives field reps real-time next best actions to fill shelves fast.
RG2M: Why 25 Years of Revenue Growth Management Means Nothing If It Never Reaches the Shelf
RG2M explained: why 80% of CPG CEOs are unhappy with RGM, and how Revenue Growth to Market closes the gap between the plan and the shelf. Watch the recap.
Newsroom
Stay updated on the latest news, press releases & company announcements
PRESS RELEASE: Aforza Appoints Raquel D’Anello As Industry Advisor
Aforza appoints Raquel Danello as Industry Advisor. The former Diageo, Natura &Co and P&G technology leader brings 30+ years of CPG and LATAM experience.
PRESS RELEASE: Aforza Launches Field 25 Mobile at Dreamforce for Salesforce Clouds
Aforza launches Field 25 Mobile at Dreamforce 2025, the world’s fastest offline Salesforce mobile client. Built for all Salesforce Clouds, Field 25 delivers 3× faster sync, advanced conflict resolution, offline guided execution and instant-on Vertical AI from Ava that takes action, not just recommends, empowering every field user to work smarter and faster on iOS and Android.
PRESS RELEASE: Aforza is Awarded Thirteen Best-in-Class Category Distinctions in the Promotion Optimization Institute’s (POI) 2025 Enterprise Planning & Retail Execution Panorama Report
The POI research team evaluated 18 leading vendors and over 34 platforms to help manufacturer and retail partners understand the technology and related service options that can help them improve promotional outcomes and drive profitable growth.
PRESS RELEASE: Aforza Launches Ava for ServiceNow, Making Service Management a Frontline Advantage
Aforza launches Ava for ServiceNow, giving consumer goods sales teams instant visibility into service tickets, faster incident logging and real-time updates to strengthen customer relationships.
PRESS RELEASE: Aforza Expands into Consumer Healthcare, Offering a Strategic Alternative to Legacy Solutions
Aforza expands into the Consumer Healthcare market with Vertical AI, offering an alternative to legacy solutions. Combining offline mobility, guided execution, order management, Ava and Photo Automation, Aforza helps global healthcare companies boost efficiency, compliance and growth.
Download POI’s 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama Evaluation of Aforza
Download POI’s 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama Report
Webinar
Deep dive into industry topics & thought leadership with our expert-led webinars
Aforza 250 Business Independence Release Webinar
The Business Independence Release is here. Join the Aforza 250 webinar to see 250+ new features that free commercial teams from manual work.
Aforza Summer 26 Release Webinar
Discover the Aforza Summer 26 Release. Plan smarter with Scenario Planning in Ava, launch faster with Product Launch Hub, and sharpen execution with Ava Audits.
Realtime Next Best Action with Ava Audits Webinar
See how Ava surfaces the next best action at every store visit, in real time. Join our webinar on turning field execution into revenue for CPG teams.
RG2M Webinar: Revenue Growth 2 Market with Ava
See how Ava, Aforza’s Vertical AI, closes the gap between RGM strategy and shelf reality. RG2M, Revenue Growth to Market, is the discipline of turning every pricing, promotion and assortment decision into realtime next best actions in store. Join Dominic Dinardo and Callum Fitzpatrick for a live walkthrough, with customer examples from leading CPG brands.
Ava for KAMs & Joint Business Planning
Join this webinar to see how Ava, Aforza’s Vertical AI, supports Snacking organisations in driving standout execution across impulse led, high volume retail environments. From retail execution and trade promotions to distributor operations and field sales, Ava helps teams focus on the actions that protect availability, maximise visibility and capture every sales opportunity in the moment.
Ava for Snacking
Join this webinar to see how Ava, Aforza’s Vertical AI, supports Snacking organisations in driving standout execution across impulse led, high volume retail environments. From retail execution and trade promotions to distributor operations and field sales, Ava helps teams focus on the actions that protect availability, maximise visibility and capture every sales opportunity in the moment.
Podcast
Tune into engaging discussions with our team, our customers & industry thought leaders
The Vertical AI Opportunity in Consumer Goods with EasyPicky
In this episode of the Aforza Vertical AI Podcast, we explore the game-changing potential of Vertical AI in the consumer goods industry, highlighting the partnership between Aforza and EasyPicky. Aforza’s “One Snap to Impact” approach, combined with EasyPicky’s advanced video recognition capabilities, provides an innovative way for businesses to turn simple visuals and videos into actionable insights.
The Vertical AI Opportunity in Consumer Goods with Mike Price
In this episode, we explore the transformative power of Vertical AI in the Consumer Goods industry. While horizontal AI improves general tasks, Vertical AI addresses unique, domain-specific challenges to deliver unparalleled productivity and smarter decision-making. Remus Pop, Co-Founder and CRO of Neurolabs joins us to discuss how Ava, Aforza’s Vertical AI, and Neurolabs are helping consumer goods companies achieve One Snap to Business Impact. This innovation enables sales reps to turn a simple photo into actionable business insights, boosting margins and growing revenue.
The Vertical AI Opportunity in Consumer Goods with Remus Pop
In this episode, we explore the transformative power of Vertical AI in the Consumer Goods industry. While horizontal AI improves general tasks, Vertical AI addresses unique, domain-specific challenges to deliver unparalleled productivity and smarter decision-making. Remus Pop, Co-Founder and CRO of Neurolabs joins us to discuss how Ava, Aforza’s Vertical AI, and Neurolabs are helping consumer goods companies achieve One Snap to Business Impact. This innovation enables sales reps to turn a simple photo into actionable business insights, boosting margins and growing revenue.
The Vertical AI Opportunity in Bioinformatics with Vivek Adarsh
In this episode, we delve into the transformative potential of vertical AI within the life sciences and bioinformatics fields. Joining us is Vivek Adarsh, Co-Founder and CEO of Mithrl, a pioneering company leveraging AI to accelerate scientific discovery. Mithrl’s mission is to streamline the research process, turning time-consuming administrative tasks into efficient, automated workflows so that scientists can focus more on science and less on paperwork.
The Vertical AI Opportunity in the Construction Industry with Josh Aranoff
At Aforza, we love to get perspectives from different industries. Joining us in this conversation is Josh Aranoff, VP, Global Solutions Engineering at Procore, who will share his insights on how Vertical AI is revolutionising construction management.
The Vertical AI Opportunity in the Enterprise with Cyril Treacy
In this episode, we dive into the transformative power of AI in the enterprise, focusing on the distinction between horizontal and vertical AI. Joining us in this conversation is Cyril Treacy, Chief Customer Officer & Co-Owner of OpenEnterprise.AI, who will share his insights on how Vertical AI is revolutionising the enterprise.