RG2M Webinar: Revenue Growth 2 Market with Ava
Join this webinar to see how Ava, Aforza’s Vertical AI, helps CPG businesses close the gap between RGM strategy and shelf reality. We call this RG2M, Revenue Growth to Market: the discipline of ensuring that every pricing, promotion, assortment and trade decision actually lands in store, store by store, day by day.
The plan is rarely the problem. RGM teams produce sophisticated pricing by channel, price pack architecture, promo calendars, must-stock lists and distributor terms. The gap opens between what HQ decided and what happens on the shelf, and most businesses cannot see it. That is where Ava Audits comes in. Every store visit becomes a measurement: is the price right, is the promotion live, is the product on shelf, is the planogram being followed? Ava Audits turns the field into a sensing layer, giving commercial teams a realtime read on whether the plan is landing, store by store.
Seeing the gap is only half of it. Closing it means acting in the moment, while the rep is still in the store. Ava reads the gap between the plan and what the audit just captured, then puts a realtime next best action in the hands of every rep, merchandiser and distributor partner: fix this facing, correct this price, activate this promotion, place this order. Each action is specific, prioritised and grounded in the RGM plan, so the right thing happens before the visit ends, not in a review three weeks later.
Together, Ava Audits and realtime next best action turn RG2M from a concept into a working loop: the plan reaches the shelf, the shelf reports back, and the plan refines itself as conditions change. This session focuses on practical RG2M use cases, real customer examples and measurable outcomes, showing how Vertical AI is turning RGM plans into market growth across some of the world’s leading CPG brands.
Wednesday July 1st 2026
We are hosting two live sessions to ensure we can accommodate our global audience across different regions and time zones. Whether you are joining from EMEA, the Americas or APAC, you can choose the time slot that works best for you and your team.
Select the session that suits your location and join us to see Vertical AI in action.