Aforza Appoints Raquel D’Anello As Industry Advisor
SÃO PAULO & LONDON, August 10 2026: Aforza, the Go-to-Market AI for Consumer Goods that helps companies turn revenue growth strategy into results in store, today announced the appointment of Raquel D’Anello as Industry Advisor.
D’Anello brings more than 30 years of experience leading technology organisations across Latin America and global consumer goods companies, including Diageo, Natura &Co, Avon, Procter & Gamble and Wella. She has a proven track record defining technology strategy, modernising enterprise platforms, scaling commercial capabilities, leading transformations and enabling business growth through digital, data, analytics and GenAI.
Throughout her career, D’Anello has been recognised for influencing C-level stakeholders, managing complex portfolios, building high-performing teams and translating technology investments into measurable business value. In her advisory role, D’Anello will provide the Aforza executive team with independent industry perspectives on evolving consumer goods commercial capabilities, technology trends and market needs.
“Raquel has sat on the other side of the table for three decades, running technology for some of the most demanding consumer goods businesses in the world,” said Dominic Dinardo, CEO of Aforza.
“She understands what it takes to get value out of a commercial platform, not just implement one. That perspective is exactly what we want shaping our roadmap and our conversations with customers. I’m excited to have her on the team.”
D’Anello joins Aforza’s existing Industry Advisory group, a panel of senior consumer goods leaders who guide the company’s product direction and market strategy:
- Erica Lopez: Industry Advisor and Commercial IT Leader, formerly of Suntory Global Spirits, with over 25 years of commercial IT experience in the CPG and alcoholic beverages industry.
- Gonzalo Esposto: Industry Advisor and former CIO of Unilever in the Americas, with over 30 years of CPG experience.
- Julian Puczyniec: Industry Advisor and Revenue Growth Management Leader, with over 30 years of CPG experience in senior roles at Kimberly-Clark, PepsiCo and Mars.
- Vivek Chaudhri: Industry Advisor and former SVP Digital at BAT, with over 30 years of consumer goods, consumer healthcare and pharma experience across BAT, Boehringer Ingelheim, Pfizer, Eli Lilly and Diageo.
“CPG companies are under increasing pressure to protect margins while modernising how their commercial teams work”, said Raquel D’Anello.
“Aforza is bringing together deep consumer goods expertise, commercial capabilities and AI in an unique way. I look forward to contributing my industry experience and perspective as the company continues to develop its platform and expand globally.”
About Aforza
Aforza is Go-to-Market AI for Consumer Goods. Your revenue growth strategy only works if it shows up in store. Ava audits your shelves, optimises your promotions, recovers invalid deductions and gives you visibility across your distributors. This is Revenue growth 2 market (RG2M).
Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend, helping Consumer Product companies grow confidently and protect margins in uncertain times.
The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means we can scale fast and deliver continuous innovation with 3 releases a year.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies in more than 40 countries; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.
To learn more, please visit www.aforza.com
For any press inquiries or interview requests, please contact: press@aforza.com
SOURCE Aforza Inc.