London, UK, 2023 – Aforza is pleased to announce the appointment of Geoff Pople as its new Chief Customer Officer. In this role, Geoff will be responsible for leading all of Aforza’s Customer Success functions, including Professional Services, Managed Services, Training, and Support.
Geoff brings with him extensive experience in the software and services industry, having worked for both large corporations and start-ups. Prior to joining Aforza, Geoff was a key member of the team at Kimble Applications, where he oversaw all customer-facing operations, including Professional Services, Customer Success, and Technical Support. During his tenure, he helped grow the company from a start-up to a global team with customers all around the world.
In his new role at Aforza, Geoff will be focused on making customer success repeatable and frequent. His appointment is part of Aforza’s ongoing investment in this area, demonstrating the company’s commitment to providing exceptional service to its customers.
“Aforza has a strong base of successful customers who are already seeing game-changing results across their business,” said Geoff. “I look forward to drawing on my background and experience to help these customers achieve even greater success and rapid return on investment.”
Geoff was born in Cardiff and spent his school years in the area. He now resides in Putney, SW London, and is married with three student-aged children. In his free time, Geoff is an avid cyclist and runner (despite being injury-prone) and enjoys rugby and football.
“Geoff’s appointment is highly strategic,” said Aforza CEO, Dominic Dinardo. “His experience and expertise will be invaluable as we continue to invest in our Customer Success functions. With Geoff leading the charge, I am confident that Aforza will continue to deliver the exceptional customers results that we are already seeing across companies like Distell, BrewDog and Global P&G Distributor, Transmed.”
All of Aforza’s Customer Success functions, including Professional Services, Managed Services, Training, and Support, will report to Geoff. Geoff will, in turn, report to the CEO, further reinforcing the company’s focus on delivering outstanding customer service.
About Aforza
Aforza helps Consumer Product companies to control their margins in uncertain times, connecting trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend. The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means they can scale fast and deliver continuous innovation with 3 releases a year. Customer success is Aforza’s top priority and they are proud to be trusted by Consumer Product companies around the world; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors. Our customers have doubled their brand presence, promotion impact & average order value.
For more information on Aforza and its services, please visit the company’s website at www.aforza.com.
For any press inquiries or interview requests, please contact press@aforza.com.
SOURCE Aforza Inc