by Andrew Keleher | Nov 25, 2025 | Blog Post
Kobe’s First Day: A Real Ava Story Kobe’s first day as a consumer goods sales rep doesn’t go as planned: until he meets Ava, his mentor and coach in his pocket. With Ava guiding him through every store visit, Kobe learns, grows and finds his confidence. My First...
by Aforza | Nov 24, 2025 | Blog Post
Why Consumer Products Leaders Need to Deliver AI Value Fast CIOs in Consumer Products are under more pressure than ever. New BCG research shows CEO mentions of productivity and AI have hit a five-year high, signalling one thing: boards expect AI to drive measurable...
by Aforza | Nov 21, 2025 | Blog Post
Our Top Five Highlights from POI Fall Summit Dallas This year’s POI Fall Summit in Dallas was one of the most energising industry gatherings we have ever attended. The conversation this year was not about generic AI, hype cycles or distant promises. It was about...
by Aforza | Oct 1, 2025 | Blog Post
The Best Distributor Management Systems (DMS) for Consumer Goods Companies In the fast moving consumer goods ecosystem, effective distribution is no longer just about getting products onto shelves. It is about capturing every sell in and sell out movement, ensuring...
by Andrew Keleher | Sep 18, 2025 | Blog Post
Why Most Sales Teams Follow a Performance Curve Every sales manager knows that no two team members perform at the same level. In most teams, performance follows what is known as the Performance Distribution Curve. A few star performers consistently exceed...
by Alex Botwinick | Sep 18, 2025 | Blog Post
Alex Botwinick Senior Consumer Products Sales Engineer I’ve spent my whole career in the CPG and FMCG world, with the last nine years laser-focused on Trade Promotion Management (TPM). My journey has taken me from starting as a data nerd at Nielsen, to leading trade...
