by Aforza | Sep 2, 2025 | Blog Post
The Best Trade Promotion Management (TPM) Software for Consumer Goods Companies Trade Promotion Management (TPM) remains one of the most complex, costly and strategically vital processes in the consumer goods industry. With up to 20% of revenue reinvested into...
by Aforza | Sep 1, 2025 | Blog Post
The Best Retail Execution Software for Consumer Goods Companies Consumer goods companies spend billions every year trying to win at the shelf, planning promotions, coordinating field teams and protecting share in every store, bar and outlet. Yet for many, the promise...
by Alex Botwinick | Aug 29, 2025 | Blog Post
Alex Botwinick Senior Consumer Products Sales Engineer I’ve spent my whole career in the CPG and FMCG world, with the last nine years laser-focused on Trade Promotion Management (TPM). My journey has taken me from starting as a data nerd at Nielsen, to leading trade...
by Andrew Keleher | Aug 26, 2025 | Blog Post
Introduction Artificial intelligence has surged to the top of enterprise agendas, driven by the rapid rise of generative AI. The promise is tantalising: higher productivity, smarter decision-making and accelerated growth. Yet, for most companies, the results have been...
by Alex Botwinick | Aug 22, 2025 | Blog Post
Alex Botwinick Senior Consumer Products Sales Engineer I’ve spent my whole career in the CPG and FMCG world, with the last nine years laser-focused on Trade Promotion Management (TPM). My journey has taken me from starting as a data nerd at Nielsen, to leading trade...
by Aforza | Aug 11, 2025 | Blog Post
This summer at Aforza has been anything but a typical internship. From day one, we were trusted with meaningful work: delivering software demos, contributing to high-profile campaigns,and even sitting in on executive meetings. Along the way, we’ve built valuable...
