Aforza Launches Ava Skills, Putting Consumer Goods Expertise Inside Claude
SAN FRANCISCO & LONDON, September 24 2026: Aforza, the Go-to-Market AI for Consumer Goods that helps companies turn revenue growth strategy into results in store, today announced the launch of the Ava Skills, a library of 54 AI skills that give consumer goods teams finished, decision-ready deliverables built from their own live commercial data.
The launch follows Salesforce and Anthropic’s release of Claudeforce, which put live CRM data into Claude alongside 37 sales skills. That release established the pattern: connect the system of record to the model, then package expertise as installable skills. Ava Skills applies the same pattern to a market Claudeforce does not reach, the specialist commercial roles that run consumer goods companies.
“Claudeforce is a genuinely important moment, and it proves the model,” said Dominic Dinardo, CEO of Aforza.
“It opens the door for vertical skills that go deeper. Imagine a consumer goods team that can plan a promotion against a baseline, build a joint business plan for a retailer head office meeting, or reconcile distributor stock against sell-in in minutes rather than days. Those are the jobs that decide whether a company hits its number, and that’s exactly what we’re building for.”
Complete library across all commercial personas
Ava Skills is a comprehensive library covering nine consumer goods personas, including key account managers, trade planners, revenue growth managers, commercial finance, distributor and route-to-market managers, category managers and field sales leadership.
Built with decades of hands-on industry experience, each skill encodes the way an experienced practitioner reasons through the work, then executes it against live data through the Aforza MCP connector.
A joint business planning pack that takes a key account manager two to three days to assemble is produced in minutes, with every figure traceable back to a record. A trade spend landing forecast that takes a commercial finance analyst a day arrives as a three-case model with the assumptions exposed.
The skills read across the full Aforza data model and connected industry data sources, spanning orders, promotions, trade funds, accruals, claims, assortment, planograms, field visits and audit evidence including shelf photography.
Critically, the library reads commercial performance and field execution together, a join that a CRM or a standalone trade promotion platform cannot make because neither holds both halves of the model. It is the difference between reporting what a promotion cost and proving whether it ever reached the shelf.
Reference: Ava Skills for Key Account Managers
Built with decades of hands-on industry experience
Aforza’s position rests on having built and run the commercial systems inside consumer goods companies operating in more than 70 countries, including L’Oréal, LEGO, Edrington, Asahi, Alicorp, Lee Kum Kee and AG Barr. The company’s data model treats promotion baselines, sell-in against sell-out, audit compliance and trade fund entitlement as first-class objects, because that is what the work is made of.
“Every AI company in the market is buying its way toward understanding how industries actually work,” said Andrew Keleher, Chief Marketing Officer at Aforza.
“Licensing datasets, recording experts, hiring practitioners to write down what they know. We did not need to buy it. We have spent years building the systems this industry runs on, and Ava Skills is that expertise made executable.”
General Availability
The Ava Skills Library is available today at aforza.com. Every Aforza customer, across more than 70 markets and six continents, gets access immediately and at no additional cost. There is no upgrade, no separate licence and no procurement conversation.
Skills install into Claude and connect to the customer’s existing Aforza environment. New skills will be added on a continuous basis, drawn from the Ava Library of proven consumer goods AI use cases.
About Aforza
Aforza is Go-to-Market AI for Consumer Goods. Your revenue growth strategy only works if it shows up in store. Ava audits your shelves, optimises your promotions, recovers invalid deductions and gives you visibility across your distributors. This is Revenue growth 2 market (RG2M).
Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend, helping Consumer Product companies grow confidently and protect margins in uncertain times.
The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means we can scale fast and deliver continuous innovation with 3 releases a year.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies in more than 40 countries; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.
To learn more, please visit www.aforza.com
For any press inquiries or interview requests, please contact: press@aforza.com
SOURCE Aforza Inc.