by Will Brown | Jul 15, 2026 | Blog Post
The Plan That Looks Fine Until It Meets the Business Every product launch plan looks clean on the day it’s approved. The targets are set, the accounts are listed, the promotions are pencilled in, and the launch date sits neatly on a calendar. Then launch day...
by Aforza | Jul 2, 2026 | Blog Post
It’s the 250th Independence Day It is the 250th Fourth of July, the biggest one yet. Families across America are firing up the grill, filling the cooler, and getting together to celebrate. And somewhere in Washington, a field rep named Tucker is worried his...
by Aforza | Jul 2, 2026 | Blog Post, Uncategorized
RG2M: Why 25 Years of Revenue Growth Management Means Nothing If It Never Reaches the Shelf Every consumer goods company knows Revenue Growth Management. It has been refined for a quarter of a century, from the early consulting playbooks through the digital...
by Will Brown | Jul 1, 2026 | Blog Post
A comparison of the platforms shaping route-to-market execution, and what separates a connected DMS from a digitised spreadsheet. In the fast moving consumer goods ecosystem, effective distribution is no longer just about getting products onto shelves. It’s...
by Aforza | Jun 16, 2026 | Blog Post
One Platform, Many Markets: How CPG Companies Use Aforza Across Asia An interview with Jack Bailey, Global Enterprise Account Executive, Aforza. Written by Alexander Quilter. Ask any global CPG manufacturer what keeps them up at night, and the answer is rarely their...
by Aforza | Jun 1, 2026 | Blog Post
What Is the POI Panorama Report and Why It’s So Important for Consumer Goods Leaders Every autumn, commercial leaders across consumer goods look to one report to understand where trade planning and retail execution technology is heading. The POI Panorama has...
