by Will Brown | Jul 1, 2026 | Blog Post
A comparison of the platforms shaping route-to-market execution, and what separates a connected DMS from a digitised spreadsheet. In the fast moving consumer goods ecosystem, effective distribution is no longer just about getting products onto shelves. It’s...
by Aforza | Jun 16, 2026 | Blog Post
One Platform, Many Markets: How CPG Companies Use Aforza Across Asia An interview with Jack Bailey, Global Enterprise Account Executive, Aforza. Written by Alexander Quilter. Ask any global CPG manufacturer what keeps them up at night, and the answer is rarely their...
by Aforza | Jun 1, 2026 | Blog Post
How Ava Audits Sets a New Benchmark for Field Execution Written by Alexander Quilter. Traditional static audits consume unaffordable amounts of time that are highly valued in more profitable areas of your business. Every moment spent dealing with this process is...
by Aforza | May 2, 2026 | Blog Post
RG2M, or Revenue Growth to Market, is the commercial excellence discipline of ensuring that every Revenue Growth Management decision reaches the shelf. For 25 years, the consumer goods industry has invested in Revenue Growth Management. The strategies are sharper, the...
by Andrew Keleher | Apr 30, 2026 | Blog Post
An Aforza point of view on McKinsey’s “Freshening up: A new winning formula for home and hygiene players” For most of the past five years, home and hygiene brands have grown the easy way. Inflation lifted prices, prices lifted revenue, and revenue...
by Andrew Keleher | Apr 28, 2026 | Blog Post
An Aforza POV on BCG’s “How AI agents are transforming Consumer Goods” BCG’s recent piece on agentic AI in consumer goods landed a number worth sitting with: only 10% of consumer goods and retail companies have successfully integrated AI agents...
