by Aforza | Oct 1, 2025 | Blog Post
The Best Distributor Management Systems (DMS) for Consumer Goods Companies In the fast moving consumer goods ecosystem, effective distribution is no longer just about getting products onto shelves. It is about capturing every sell in and sell out movement, ensuring...
by Andrew Keleher | Sep 18, 2025 | Blog Post
Why Most Sales Teams Follow a Performance Curve Every sales manager knows that no two team members perform at the same level. In most teams, performance follows what is known as the Performance Distribution Curve. A few star performers consistently exceed...
by Alex Botwinick | Sep 18, 2025 | Blog Post
Alex Botwinick Senior Consumer Products Sales Engineer I’ve spent my whole career in the CPG and FMCG world, with the last nine years laser-focused on Trade Promotion Management (TPM). My journey has taken me from starting as a data nerd at Nielsen, to leading trade...
by Aforza | Sep 15, 2025 | Blog Post
What is a Revenue Management Platform? The Aforza Perspective Revenue growth is one of the toughest challenges facing consumer goods companies today. For many years the formula for success was clear. Reliable population growth, steady consumer preferences, and...
by Alex Botwinick | Sep 12, 2025 | Blog Post
Alex Botwinick Senior Consumer Products Sales Engineer I’ve spent my whole career in the CPG and FMCG world, with the last nine years laser-focused on Trade Promotion Management (TPM). My journey has taken me from starting as a data nerd at Nielsen, to leading trade...
by Aforza | Sep 4, 2025 | Blog Post
Making ServiceNow More Valuable To Your Frontline With Ava ServiceNow is already one of the most trusted platforms for incident management in the consumer goods industry. It helps companies manage equipment issues, streamline service workflows and keep operations...
