by Aforza | Dec 29, 2025 | Blog Post
Introduction Artificial intelligence is no longer speculative technology. It is a core driver of differentiation, productivity and competitive advantage in the Consumer Products industry. Across Retail Execution, Trade Promotion Management (TPM) and Distributor...
by Andrew Keleher | Dec 16, 2025 | Blog Post
Why Kobe Wins, Bob Hesitates & Norman Loses Kobe, Bob and Norman may be animated characters, but their stories are not fiction. Each one is inspired by real conversations, real deployments and real decisions we have seen across Consumer Goods organisations over...
by Andrew Keleher | Dec 15, 2025 | Blog Post
A Holiday Message About Making the Right Choices As we settle into the holiday season and rewatch the films that have become part of this time of year, one scene always seems to stand out. A quiet doorstep. A series of handwritten cards. A moment of honesty told in...
by Andrew Keleher | Dec 10, 2025 | Blog Post
Don’t Be Like Bob: A CIO Story About Legacy vs. Leadership Bob’s role as CIO at ACME Foods does not go as planned. His team do not trust him sales do not respect him and the CEO wants results he cannot deliver. After choosing a legacy vendor and skipping the...
by Aforza | Dec 1, 2025 | Blog Post
Trade Promotion Management software plays a critical role in how consumer goods companies plan, fund and execute their go-to-market strategies. In 2026, the challenge is no longer simply managing promotions. It is ensuring that what is planned centrally is executed...
by Andrew Keleher | Nov 25, 2025 | Blog Post
Kobe’s First Day: A Real Ava Story Kobe’s first day as a consumer goods sales rep doesn’t go as planned: until he meets Ava, his mentor and coach in his pocket. With Ava guiding him through every store visit, Kobe learns, grows and finds his confidence. My First...
