How Ava Audits Sets a New Benchmark for Field Execution

Written by Alexander Quilter.

Traditional static audits consume unaffordable amounts of time that are highly valued in more profitable areas of your business. Every moment spent dealing with this process is stolen from the face-to-face customer communication that drives revenue growth in every store. The consumer goods industry has tolerated this execution gap for too long. Aforza’s Ava Audits transform this weakness into a powerful commercial strength. Every store visit without Ava is a visit leaving data, compliance, and revenue on the table.

Where revenue growth leaks away: the gap between the plan and the shelf

Your revenue growth plan is built months ahead of the visit. The price, the promotion, the planogram, the priority SKUs: all of it is decided centrally, signed off, and sent to the field. None of it earns a penny until a rep executes it in a real store. The distance between a plan agreed at head office and a shelf in a live account is where growth quietly leaks away. Closing that distance is what we call Revenue Growth to Market, or RG2M: the discipline of turning the commercial plan into shelf-level reality, account by account, visit by visit. Static audits widen that gap, burning the rep’s time on admin instead of execution. Ava Audits close it.

Ava: the only Vertical AI built for consumer goods

Ava is Aforza’s Vertical AI, purpose-built exclusively for the consumer goods industry. She operates with surgical precision, delivering real-time next best actions to field reps at the exact moment they need them in store. Think of her as a commercial expert working alongside every rep on every visit. A single photograph of the shelf is all she needs to read the conditions, weigh the opportunity, and curate the ideal execution strategy for that account.

Proven at scale: AG Barr

Ava Audits are already delivering measurable impact across global CPG field teams. AG Barr, one of the UK’s most established soft drinks manufacturers, embedded Ava into their core field operation with immediate results. Pre-visit administrative work that previously consumed 13 minutes per store call was eliminated entirely, with reps arriving briefed and ready to sell. The downstream shift was structural. AG Barr moved from measuring reps on what they do to what they achieve, anchoring performance to distribution gains, execution compliance, and direct revenue impact. That is RG2M in practice: the plan and the shelf finally measured as one.

Reference: The business impact of Ava at AG Barr

Zero keystrokes. Maximum execution intelligence.

Manual data entry is now a thing of the past. Through photos, voice dictation, and barcode scanning, Ava captures hundreds of data points in seconds without a single keystroke. Aforza Studio, the scenario interpretation layer powering Ava Audits, converts every shelf image into a verified insight and translates real-world conditions into precise commercial actions, automatically.

Compliance breaches surface instantly. If a multipack has been split and sold as singles, a direct contract violation, Ava flags it on the spot. The rep raises it with the store manager, the conversation is captured by voice dictation, and the transcript feeds straight into Ava’s analysis engine. No notes. No follow-up admin. Complete accuracy, from field to commercial team.

Ava Audits: impact by the numbers

Close the gap between strategy & the shelf

Ava Audits transform static audits from a slow, inconsistent process into a systematic commercial assessment: one that saves time, captures shelf intelligence, and drives measurable revenue growth at every visit. For commercial leaders ready to close the execution gap between strategy and the shelf, the question is no longer whether to make the shift. It is how quickly you can.

RG2M is how the best CPG companies are closing that gap for good. Join Aforza CEO Dom Dinardo and Callum Fitzpatrick live on 1 July as they break down the RG2M model and show what it looks like in the field. Register for the RG2M webinar.